Market Opportunity

This section outlines why the mini app model has room to grow and why X is positioned to capture both the mini-app trend and onchain activity. We first look at how the format proved its strength, then at the user base that makes X the natural next home.

Trends in Mini Apps

The rise of mini apps has shown that lightweight, in-feed applications can reach massive scale and sustain attention far better than traditional mobile apps. After the breakout moment triggered by Notcoin on Telegram, mini apps moved from a small experiment to the center of crypto discussions. Chats and groups filled with bots and new interactive surfaces, proving that when the path from discovery to action is short, users are quick to engage.

The numbers confirm this shift. As a format, mini apps have already reached over 500 million users, with more than 75 000 apps live and retention rates about 5× higher than traditional mobile apps. In the year when mini apps surged on Telegram, the platform peaked at around 21.5 % of crypto users (CoinGecko Research, 2024) — a clear validation of the concept even if the growth later slowed. It demonstrated that the format can create mass participation when the entry point is simple and immediate.

Yet even at peak adoption, the curve flattened. The format was strong, but the environment limited how far it could go. To unlock the next stage of growth, mini apps need a surface where crypto attention already lives and where discovery naturally feeds execution.

Addressable Users

That surface is X. Among crypto communities, X has long been the primary place where signals appear first, where decisions spread, and where actions start. Even without a mini-app trend, X consistently holds a much larger share of active crypto users than Telegram ever reached during its peak — 41.7% in 2024 (CoinGecko Research).

By 2025, X counts around 361 million monthly active crypto users, making it the natural home for a format built to turn attention into repeat engagement. Web3 culture already treats X as its daily workspace. Market updates, token launches, and protocol decisions flow through its feed in real time. Integrating mini apps and native onchain actions directly into this environment links a proven engagement format with a live execution layer — a setting where discovery, action and return can finally reinforce each other.